Sunday, October 31, 2010

Follow up to "Amazon and the Kindle"


This has to be the follow up to my last post. Two days after I published the post I found out that Barnes and Noble just released a New Nook. And it is a coloured touch screen android device. Exactly what I believe that Amazon should do even though I wondered in my previous post if it was not too late for such a product because of the crazy explosion of cheap, Chinese – made, android - based touch screen tablets.
The most interesting thing about the Nook Color though is the fact that Barnes and Noble deviated from using an Electronic ink display and instead opted for a 7 inch coloured LCD touch screen. At $249 and with wifi, the prize sounds right, but I have to wonder if this is not an attempt to get a colored ebook reader out before Amazon. Leaving e-ink to LCD means that the battery now empties out in a few hours instead of weeks, but it also means that this device can play video, making it into a kind of cheap iPad. Or should I say a device that tries to be an iPad and an ebook reader at the same time. Barnes and Noble is already talking about releasing an SDK.
This device also means that Barnes and Noble joins the list of manufacturers of ebook readers deviating from e-ink to coloured LCD along with the Sharper Image Literati Reader, Pandigital Novel, Entourage Edge, Cruz Reader and Augen’s the book.
With PC Magazine calling it the first excellent color ebook reader, this is certainly a one-up for Barnes and Noble. The question now is: What will Amazon answer with and how soon? Suddenly their devices are starting to look outdated.

The truth is while I think that the best way to read text only content such as novels might be a monochrome e-ink display with weeks of battery, lots of people out there will like to read comics, magazines and pdf in full color and will not mind if the battery of their device has to be charged daily. An app store and an ability to do more than just read is also a plus. Ultimately creating a device that will not be eclipsed by the competition is paramount. And I think it is time for Amazon to show what they have got next.

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