Amazon and the Kindle

In an earlier post (Dream Hardware Department), I opinioned that a good way forward for Amazon and its Kindles might be to do a touch screen Android powered version of the Kindle. This was before Amazon released its range of Kindle 3s: The Graphite range with improved E-ink screen, better contrast all in a smaller package.

Now I wonder if it might not be a little too late for that. This is because I have noticed an explosion of Chinese made, touch screen, Android powered devices which cost cheaper than the Kindle DX and cost at about the same range as the Kindle 3G. The most interesting part of this story is the fact that everywhere you turn, you see adverts of these devices on the web. And since they run Android, you can install the Kindle for Android on them and have a coloured reading device, which can also serve as a medium for other type of media consumption such as video and audio.

True this might be bulkier than the Kindle and the power consumption might not compete at a mere 5 – 7 hours to the Kindle’s weeks of battery, but when you are busy reading you tend to forget what ever limitations of your device and be immersed in the content. The mere fact that it can view colored content will make it suitable for comics and magazines giving it a huge edge on the Kindle. Touch screen functionality also gives them a kind of iPad coolness even if most of them are single touch and not multi-touch.

While I have yet to see any of these numerous devices with a sim card slot, this will make them even more powerful freeing them from the proximity limitations of wifi. And for a price as cheap as they come, (even though I wonder how they can be soo cheap, is this because of poor build or as a result of tons of possible patent infringement made in the production of these devices) they are winners any day.

For the end users I dare say it will continue to makes less sense to buy a Kindle when you have other devices offering better at cheaper rates. For Amazon though it looks like they will win no matter what. If they sell Kindles, its all good. If not, then I am sure they are happy as long as we all have Kindle apps on whatever devices we carry and we continue to buy books from the Amazon store.